Our Collective Mission

Four Specialists. One Vision. A Stronger Future for the Business of Advice.

South Africa's financial-advice profession is at a defining moment. COFI is reshaping expectations, clients want transparency and real value, and advisers can no longer depend on fragmented tools or outdated thinking. They need structure, leadership and a fully integrated ecosystem that elevates every part of the business of advice.

Jump to: Our Mission Our Companies Why Us What We Offer Your Journey Meet the Team Get Started

Together, We Deliver What No One Else Can

In one unified ecosystem, advisers gain a COFI-aligned business operating system built on global best practice, supported by leadership and behavioural tools that elevate conduct, continuous CPD and professional learning, verified competence pathways that strengthen standards, and a suite of diagnostics, templates and frameworks that turn excellence into daily practice.

This isn't just compliance: it's optimisation.

This isn't just support: it's transformation.

This isn't just collaboration: it's evolution.

Meet Our Partner Companies

Each partner contributes specialised expertise and a proven track record, forming a unified ecosystem that supports every dimension of the modern financial-advice business.

FSPBusiness 4.0

www.fsp40.com

Business Excellence

Structure. Strategy. Systems. Governance. The engine that builds a scalable, compliant, and profitable advice business with clarity and discipline. FSPBusiness 4.0 combines the industry's best experience, research, tools, and global insights into one ecosystem.

What We Bring:

COFI Readiness Assessments & Implementation
Business Risk Management Assessment
Disciplines of Business Performance
Business Planning & Strategy Frameworks
Marketing Planning Framework
Business Valuation Methodologies
Pricing Services
Business Management templates & tools
Industry Benchmarking & Surveys
Regulatory compliance support
Business Optimisation Strategies
Implementation Calendar

Trusted Advisor

trustedadvisor.co.za

Trust, Ethics & Client-Centred Behaviour

The human core of advice: values, professionalism, authenticity, and the behavioural mastery required to meet COFI's conduct expectations. Transform relationships and become the advisor clients truly trust.

What We Bring:

Trust-building methodologies & frameworks
Ethics training & certification
Client-centred communication mastery
Relationship deepening strategies
Authenticity & values alignment
COFI conduct requirements training
Behavioral coaching for advisors
Client experience optimization

PROpulsion

www.propulsion.co.za

Continuous Education & Professional Growth

A dynamic learning community driving ongoing development, fresh thinking, and the momentum advisers need to stay ahead in a transforming profession. World-class CPD and expert training.

What We Bring:

CPD-accredited courses & certifications
Weekly live learning sessions
Professional networking community
Industry expert speakers & workshops
Practice growth strategies
Global thought leadership events
Interactive learning experiences
Peer collaboration forums

Skilzly

www.skilzly.net

Competency, Skills Verification & Future Readiness

A standards-based platform that measures, validates, and develops the technical and behavioural capabilities advisers need for today—and the future. Prove your competence with confidence.

What We Bring:

Competency assessments & validation
Fit & Proper compliance tracking
Skills gap analysis & reporting
RE exam preparation & support
Continuous competency monitoring
Evidence-based performance tracking
Development pathway planning
Certification & verification systems

Why This Alliance Matters

Because your business deserves more than tools, it deserves a complete, future-ready advantage. Together, we deliver a 360° ecosystem that strengthens every dimension of a modern financial-advice business.

COFI Readiness Made Simple

Cut through the complexity. From your first assessment to full implementation, we give you the frameworks, templates, and guidance to meet COFI with confidence—and turn conduct excellence into your competitive edge.

Business Optimization That Drives Real Growth

Elevate your business with strategic planning tools, operational discipline, and benchmarking insights that boost profitability, efficiency, and long-term sustainability.

Continuous Learning That Keeps You Ahead

Stay sharp, relevant, and future-focused with world-class CPD, expert training, and a thriving professional community designed to lift your performance year-round.

Trust & Relationship Mastery

Become the adviser clients choose, trust, and stay with. Our trust and ethics frameworks help you build deeper relationships and deliver advice that truly changes lives.

Competency You Can Prove — and Improve

Validate your skills, track your development, and meet fit-and-proper requirements with confidence through modern, rigorous competency assessment pathways.

Regulatory Confidence Without the Overwhelm

Stay ahead of FAIS, COFI, POPIA, and TCF expectations with real-time resources, clear guidance, and systems that turn compliance into clarity, not stress.

What We Offer

A comprehensive ecosystem of tools, resources, and support designed to transform every aspect of your financial advice business.

COFI Compliance and Readiness

Comprehensive COFI preparation and ongoing compliance support to ensure your business meets and exceeds regulatory expectations.

COFI Readiness Assessment

COFI Gap Analysis and Reporting

COFI Key Person Reports

COFI Policies and Procedures

Implementation Roadmaps

Regulatory Change Tracking

Progress Reporting

Business Management

Build a strategic roadmap for your advice business using professional frameworks that drive growth and profitability.

Business Assessment Tools

Risk Management

Business Planning

Marketing Planning

Business Valuation

Operational Management

Client Engagement and Experience

Business Continuity and Succession Planning

Trust and Client Relationship Excellence

Master the art of building deep, lasting client relationships through proven trust frameworks and communication strategies.

Trust Building Methodologies

Relationship Building Techniques

Ethical Frameworks

Communication Mastery

Discovery Process Excellence

Standardised Tools and Templates

Ready-to-use, professional-grade templates and tools that streamline your operations and ensure consistency across your business.

Client Engagement Tools

Client Communication Templates

Service Calendars

Job Description Templates

Compliant Fact Find

Financial Plan Frameworks

Workflow Templates

Resources - Compliance and Business Management

Comprehensive library of industry knowledge, research, and regulatory information to keep you informed and compliant.

Legislation Updates

Industry Articles

White Papers

Books and Publications

Research Reports

Industry Surveys and Benchmarking

Measure your business against industry standards and gain insights into market trends and performance benchmarks.

Business Performance Benchmarks

Client Surveys

Market Trend Analysis

Fee Structure Comparisons

Industry Remuneration Research

White Papers

Professional Development

Continuous learning opportunities that keep you at the forefront of industry knowledge and best practices.

Ethics and Trust Training

COFI Introductory Courses

Client Engagement Masterclasses

Behavioural Finance

Tech Stack Optimization

Social Media Strategies

10 Steps of Financial Planning

Power of Business Management

The Art of Good Questions

Interactive Learning and Gamification

Engage with dynamic, interactive learning experiences that make professional development enjoyable and effective.

Analytics Dashboard

Team Performance Tracking

Implementation Calendar

Gamification Features

Peer Benchmarking

Live Events and Networking

Connect with industry peers, learn from experts, and build relationships that support your professional growth.

Podcasts and Video Content

Live Webinars

Workshops and Masterclasses

Networking Forums

Meet the Coach Sessions

Your Journey With Us

How we work together to transform your business from compliance-focused to excellence-driven

Assess Your Current State

Begin with comprehensive assessments that identify exactly where you stand on COFI readiness, competency, and business maturity.

Build Your Foundation

Access proven templates, frameworks, and tools to establish solid governance, documentation, and operational systems that form the backbone of COFI compliance.

Master Trust & Ethics

Elevate your advisory business with trust-building methodologies and ethics training that transform you into an advisor of distinction your clients truly trust.

Continuous Growth

Join a vibrant community for ongoing education, networking, and development that keeps you current, competitive, and connected to industry leaders.

Optimize & Scale

Use benchmarking data, strategic planning tools, and business optimization frameworks to continuously improve profitability, efficiency, and client satisfaction.

Meet Our Leadership Team

Industry experts and thought leaders dedicated to your success

Anton Swanepoel CFP®

Business Management & Compliance

Anton is a CERTIFIED FINANCIAL PLANNER® and a leading practice management, market conduct and compliance consultant with over 35 years’ experience in the South African financial services industry. He specialises in integrating ethics, advice, compliance and practice management to help advisory businesses build robust, sustainable and client-centric models. He holds a B.Iuris, a Postgraduate Diploma in Financial Planning and a Master’s in Mercantile Law (FAIS) and is the author of more than 20 books and industry papers.

Francois Du Toit CFP®

Technical Training & Adviser Productivity

Francois is a CERTIFIED FINANCIAL PLANNER® and registered Tax Practitioner, holding a BCom in Risk Management and a Postgraduate Diploma in Financial Planning. He brings a rare blend of technical expertise and practical experience, delivering measurable improvements in adviser productivity while reducing advice risk. He has trained hundreds of financial planners and advisers across major institutions including Old Mutual, PPS, Liberty, Iress, and atWork.

Johann Maree

Behavioural Finance & Client Engagement

Johann is a respected leader in advice business management, behavioural finance, and client-engagement strategy with over 35 years of experience across South Africa and Australia. He consults to financial technology businesses and advises financial planners on integrating behavioural psychology, technology, and values-based planning into their practices. Johann holds BA.LLB degrees along with multiple professional certifications, is a Certified Behavioural Financial Adviser, and is a published co-author of two books on Business Management for financial advisers, with a third underway.

Marius Vermeulen

Technology & Digital Platform Architecture

Marius holds a postgraduate management diploma from Wits Business School and brings over three decades of experience in software development, systems design, and financial services technology. He has consulted to large financial services organisations and co-founded a financial planning software business acquired by a major insurance company in 2013. He is the founder of the digital training platform Skilzly and the chief architect of FSP Business 4.0, leading the design of scalable, compliance-aware digital ecosystems.

Rochélle Mylie CFP®

Operations, Compliance & Para-Planning

Rochélle is a CFP® Professional with an Honours degree in Business Management and more than 10 years’ experience in the financial services industry. Her expertise spans administration, para-planning, and compliance, bringing practical depth to client-facing and operational support functions. She plays a key role within the FSP team, combining her technical qualifications with hands-on industry knowledge.

Ready to Transform Your Business?

Join hundreds of South African financial advisors who are already leveraging our integrated platform to achieve COFI readiness, build trusted client relationships, and optimize their business for sustainable success.